The founders of Cool Smart Planet owned a public relations company back in the early 1990s, working in the trenches doing what is now considered by some, old-school PR. The campaign focus was ‘finding the story’. This is still the approach that they take when executing a campaign; establishing a strong angle that targets great placements in order to achieve objective measurable results. In today’s world of Social Media marketing, CSP still believes that establishing strong relationships with reporters, journalists and media outlets is vital.
If you have a company or project with an environmentally friendly focus, contact us to learn more about the PR packages that we offer.